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NCS News #19

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Reaching People When It Counts Most

SUDBURY • NORTH BAY • TIMMINS

March 2004, Issue 19


Put Years of Operator Experience To Work For You

Your customers make judgments about your abilities and credibility every time your staff answers the telephone. For most businesses, the telephone is still the primary point of contact for many customers. Effectively managing your business’ telephone standards can have a positive impact on your bottom line. Our telephone operators have an average of 13 years of service and they all participate in ongoing training. Many of you have us answer your calls at specified times during the day or after hours. Here are some helpful hints for the times when your own staff are answering your calls. Ensure that every member of your staff receives adequate telephone training. The telephone should not be allowed to ring more than three times before it is answered by a customer service representative. Of course, it is best to answer it on the first ring when possible. Each person who answers the phone should answer the same way. Professional greetings consist of three parts: The greeting, the company identity and the individual identity. For example, “Good morning, ABC Widgets, John speaking”. Together, the three elements provide a concise, courteous greeting that establishes your business as one that is ready to meet the caller’s needs. It is important to remember that the way a caller is treated on the phone creates an indelible impression upon him or her. For many callers, the phone call will determine whether or not they become a customer. Telephone greeters must be trained to understand that they have the first and best opportunity to demonstrate the high level of customer care that your organization offers. Greeters should always answer with a smile. Smiling helps the voice sound friendly and warm to callers. Telephone greeters must enunciate clearly and speak at a reasonable pace. Employees who rush through the telephone greeting imply that the customer on the telephone is an imposition. A caller should never have to ask, “Is this ABC Widgets?” Avoid the use of slang. Never allow a greeter to ask a customer to “hang on”. Instead, greeters should ask callers for their permission to put them on hold and remember to check back with callers on hold every 45 seconds to ensure that the caller knows he will be receiving service promptly. If possible, give callers alternatives to waiting on hold, such as leaving a message with the greeter, or transferring to voice mail. One of the most important things you can do to convey your professionalism is to promptly return calls. Employees who spend time out of the office should make an effort to check their messages several times each day in order to provide prompt service to callers. All calls should be returned within one business day, and preferably within four hours. By following these simple guidelines, you can convey a sense of competence and professionalism to every caller.

New Markets Open to Growing Businesses
The advent of the e-store and Internet business have opened the doors of the global market to small and growing businesses across the globe. Unfortunately, many small business owners are struggling to keep up with the demands of a wider market. For example, a mail order and e-commerce retailer was once able to keep hours that corresponded with his customers’ business hours. Today, with access to customers around the country and even the world, he must add several hours of customer service coverage every day to ensure that customers across Canada’s four time zones or even all 24 time zones are served promptly and professionally.

Our message centre can help provide the staffing to address those widespread customers, at costs far below that of in-house personnel. Whether providing warm, friendly greetings to customers at any time of the day or night or accepting customer orders, our message center can provide affordable, professional solutions to staffing problems for growing businesses.

W i d e A r e a P a g e r s
Northern Communications offers the widest coverage available in Northern Ontario. Provincial & National coverage is also available.

Do You Have Circuit Charges on Your Phone Bill?
If you currently have circuit charges on your telephone bill please call us to ensure that they are legitimate charges. In the past we have had clients comment about circuit charges that they had on their phone bill relating to their message service or alarm with Northern Communications. On a few occasions when we looked into these charges it turned out that the circuit in question had been cancelled but that the telephone company billing had not. We were able to help our clients save money on their phone bills and even get refunds. If you have a circuit charge on your telephone bill give us a call and we’ll make sure that you are not being charged in error.

 

United Way Payroll Deduction Campaign A Success

Each Northern Communications/True Steel Security office and its employees support various charities financially and/or by volunteering. Every year our Sudbury office participates in the United Way Payroll Deduction. Our donations and participation level increase every year. This year’s campaign result is that we will be donating 24% more total dollars in 2004 than we did in 2003. The percentage of employees participating in the campaign is 35%. That’s a 7% increase in participation over last year. We’ve done it again, significant increases in both total dollars and percentage of participation. We’ve set the bar higher for next year’s campaign but I think that we have learned at this point not to doubt that we will beat this mark yet again. Northern Communications and True Steel Security congratulate their staff for their generous response to the United Way campaign and other charitable organizations. Your generosity has gone a long way to help those in need during 2003 and will do so again in 2004.   United Way Staff stop by our office to express their gratitude for our great campaign.

 

Quote of the Month

“Deliberate often – decide once.”

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